A number of top journalists from across Europe were invited by French consultant Advent, to take part in an independent survey to rank over 80 press launches across Europe during 2013. This recognition from over 500 motor journalists was extremely well received by Toyota Motor Europe as it scored very highly on brand immersion, logistics and driving route selection.
The survey focused on 15 different criteria ranging from the overall logistics to the quality of the presentation during the press conference. The Toyota Auris Touring Sports Hybrid presentation which took place in Majorca, July 2013, left a strong impression amongst a number of journalists for its quality of driving route and availability of relevant information.
Kieran O’Dwyer, Media Events Manager of Toyota Europe said:
"A lot of careful planning and hard work goes into creating stand-out events, so we were very pleased to get confirmation from our end customers - the top European automotive media - that we were getting it right. Congratulations to the whole team!"
BI WORLDWIDE has been delivering a variety of press launches for Toyota Motor Europe and Lexus since 2008 and over the past six years have worked together on more than 20 events for over 10,000 people.
Client Relationship Director of Events, Mark Taylor said:
“We have established an excellent working relationship with Toyota, identifying and developing full solutions, providing excellent logistic management and understanding the needs of the internal stakeholders, the media and suppliers alike.”