BI WORLDWIDE's Events management team spent the day at the private INFLITE executive terminal at Stansted Airport gaining valuable insights into how private aircraft chartering can meet the demands of premium lifestyle organisations using travel and effective business events to reinforce their brand perception and key messaging.
Shaun Casey, BI WORLDWIDE’s Head of Events comments: “Continuous professional development for BI WORLDWIDE’s Event management team is a fundamental part of our DNA. Exposure to best-in-class customer service with our business partners Hunt & Palmer and Titan Airways helps our Associates understand how they can embody our six-star approach to service delivery.”
INFLITE CEO Penny Stephens revealed her simple strategy to achieving customer delight: Observe, engage, listen to the customer, and implement the findings quickly! As a result, Inflite has adopted an innovative approach to security screening ensuring that passengers are ‘processed’ whilst being engaged in a friendly conversation at the right stage of the journey through the terminal rather than going through the sometimes traumatic experience we all encounter at the main terminals of large airports. Passengers are then in the right mood to enjoy the pre-flight premium service available and are much more positively disposed to the client’s brand.
Simon Edwards Director Commercial Aviation at Hunt & Palmer, and Karl Kimber Commercial Executive at Titan Airways, demonstrated how meticulous planning can ensure that air chartering can become a valuable component of the corporate event rather than just a hassle associated with travelling to a destination. What’s the most important outtake? Keeping everyone in the right frame of mind enhances the brand experience for the client and increases delegate networking disposition.
Titan Airways places huge value on getting the catering experience right. Royalblue Executive Services, the catering partner, goes the extra mile to ensure that the inflight food is anything but plain! Fine dining and meticulous attention to everyone’s individual dietary requirements underpins a premium inflight experience.