Following BI WORLDWIDE's recent success in securing its first Olympic sponsor for London 2012, it is delighted to announce that Mark Taylor, Head of Events at BI WORLDWIDE since October 2008, will take on the new role of Special Events Director – Olympics 2012.
We have developed key relationships within the sports marketing world and begun to develop this area of our business. Mark is already BI WORLDWIDE's liaison with LOCOG (London Organising Committee of the Olympic Games and Paralympic Games).
In this role Mark will become our Olympics expert, support our sales drive for new projects, liaise closely with the Olympics experts we have in Minneapolis and help to structure our delivery of the events that we will eventually operate.
Mark Taylor, BI WORLDWIDE, comments: "The Olympics in London in 2012 represents the ultimate opportunity for any event professional and is one of the biggest challenges of my career to date."