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Events

Conferences...do you love 'em or hate 'em?

We ran a Twitter poll asking what your ideal Conference event would be - an overnight stay or experiential learning? The results were pretty even!

There is of course no wrong answer to this question but it is interesting to see the results.

Overnight stay is a win!

We, like just over half of you (55%), like an overnight stay. If your budget allows, an overnight stay at the end of your conference is always beneficial. It takes away the worry for your delegates about whether they will make their train or hit rush hour traffic. And in the incredibly unlikely event that any of your presentations or activities should over run, (we know, completely unheard of!) you don’t have to worry about losing half your audience before you have a chance to deliver that all important final message of the day.

Twitter poll from BI WORLDWIDEExperiential learning was second favourite

We are also really relieved that half of you want to learn from your conference experience (45%), not just a good excuse to get out of the office for a day! Conferences have always been a great way to impart knowledge to your guests, but we recommend that you add some “do” into your day to further assist and reinforce the learning elements. We work with our clients to create experiences that clearly communicate the company message and leave their guests buzzing at the end of the day, rather than a bit tired and with a numb bum from sitting in one place all day.

We’re surprised that no-one was adventurous enough to choose “something different”! But if you are interested in learning more about what this might be, or any of our other experiential ideas and research about conferences then get in touch, we love creating bespoke solutions for the briefs that you send in.

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