Technology is forever evolving within the events industry and at BI WORLDWIDE, we're always looking out for the latest technology and how we can create effective business events for our clients.
The Microsoft HoloLens is a holographic computer headset that lets you see, hear and interact with superimposed 3D holograms within a 360 real-life environment of your choice (providing that it’s dry of course), such as a meeting room or a lounge area. This is commonly known as ‘augmented reality’. Sounds too good to be true, right?
The beauty of this modern technology is that it has many uses within a different range of industries including hospitals for surgery demos and engineering to showcase build and design. Here at BI WORLDWIDE, we’ve already invested in the technology and are looking at ways we can use the HoloLens within the services we offer – here’s our thoughts so far...
The ‘WOW’ factor
65% of us are visual learners* and so are stimulated by images, effects and sounds. The Microsoft HoloLens is amazing for visual learners because it enables unique, high-definition holograms to ‘come to life’ in their real world, seamlessly integrating with their physical spaces and objects. This is commonly known as mixed reality. It takes people into immersive experiences where their own reality is changed, where anything they look at can be augmented or transformed. It recognises hand gestures and voices so you can engage with your digital content and interact with holograms in the world around you. The user can also change the size of the 3D holograms and project them onto tables, walls and around other objects. You can zoom in too, which provides amazing visuals and enhances the 3D experience. There’s coding for holograms as well as an app store that has a growing number of apps such as Holo tour and Holo engine.
Not only can you edit the holograms but you’ll be able to make notes in ‘mid-air’ on a 3D notepad. You can use most controls you would on a computer and have as many screens as you like. You can access the internet, your emails, excel; all of your documents and make them any size you want to.
How can this type of technology be adapted for the events industry?
This mixed reality technology offers a lot of potential for events in the automotive industry such as showcasing a brand new car, as it can give each client a truly unique visual experience from the moment they enter the room. event INSIGHT in association with C&IT believes that mixed reality has an exciting part to play in the future for the automotive sector. As quoted by the publication, “Virtual Reality can add another dimension to an event and take the audience on an out-of-this world journey or show them something extraordinary. VR works well in the automotive sector, where virtual test drives and track races can be brought to life. It doesn’t have to be a closed environment either. Introducing green screens to your set-up can introduce a mixed reality scenario, whereby both the person wearing the headset, and onlookers, can take part in the experience.”
Using Microsoft HoloLens for Event Design Planning
When it comes to events, seeing is believing. Once you show people how the venue will look, they’ll feel like they’re really there and will get excited. The design opportunities that the HoloLens presents with Augmented Reality are endless. The HoloLens has the potential to scan venues and, with some 3D Computer Aided Design magic, it’s possible to show a client a decked-out venue with all the trimmings so they won’t actually have to go to the venue to make that key decision. Again, many of us are visual learners, however, here you don’t need to visualise as you’ll feel like you’re already there experiencing how the event could be. This is even greater for the imagination, creativity and leaves a memorable, lasting impression.