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Events

IMEX Frankfurt 2015

This year’s IMEX was bigger than ever with 3,500 exhibitors and over 200 educational workshops and seminars. BI WORLDWIDE’s event professionals who attended the show thoroughly enjoyed their time in Frankfurt.

Alexandra Campbell who works on the Events Design team at BI WORLDWIDE found the exhibition show extremely useful: “This was the first time I have attended IMEX and I wanted to increase my knowledge on suppliers and destinations as well as discover new locations we haven’t tapped into yet.

There was a great range of suppliers from all across the world, all of whom were friendly, knowledgeable and accommodating.”

Michelle Clarke who also works with the Events Design team, comments on her time at the show: “The show was very well organised. As soon as I landed to the moment I left, I knew where I needed to be, how to get there and what was available to me.

I made use of all the webinars and really planned my diary so I felt organised when I got there and my expectations were met.

I can honestly say I learnt something from every supplier I met with but I was particularly excited to learn about the variety of activities on offer in Macau, the upcoming openings in Marrakech and Milan for Mandarin Oriental. I also increased my knowledge on places such as Serbia, Slovakia and Lithuania - places we have never used before, but are improving their offering as a MICE destination.”

IMEX confirms that there were 62,000 individual appointments, stand presentations and group appointments made during the three day show. Is there room to expand further?

Events Project Manager Eve Lawrence said: “This was the second time I’ve attended IMEX and this year was bigger than ever. There were some really interesting interactive workshops, including topics on personal development and creativity in the workplace. There were many seminars covering event technology, which is clearly a hot topic in the events industry.

I do feel that IMEX Frankfurt could do with extending the time of the show, in terms of dates. Currently it’s a three day show but the issue with this is that you have to squeeze all your appointments into a short space of time, plus trying to add in educational workshops and seminars that you’d like to attend during the show.

I learnt a lot about new openings in Dubai/Mexico and various other destinations, hotels as well as unique venues and entertainment. For example there is a new permanent water based theatre show opening in Dubai.”

Eve concludes: “IMEX is a great event for networking within the industry, creating new contacts and maintaining great relationships with our existing suppliers. A huge plus point for IMEX is that you can find everything you need all under one roof. The volume and range of hotel chains, DMCs, communication agencies, speakers, tourist boards and other exhibitors is great.

Building supplier relationships is extremely important to us. Suppliers jump at the chance to see us at IMEX, as sometimes it can take a long time for them to get an appointment to come and see us at our office in Newport Pagnell.”

IMEX is a highly beneficial show to all event professionals and we look forward to returning to Frankfurt next year.

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