But at BI WORLDWIDE we’re now seeing significant signs that the industry is on the road to recovery.
Not only are we now seeing a marked upturn in the number of new product launches, automotive manufacturers are also committing to implementing incentive programmes to capitalise upon a renewed consumer confidence that’s driving footfall in showrooms.
So whilst the warning lights remain on, there’s more than enough to suggest that the car industry is not only moving through the gears, but starting to reach top speed.
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