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Engagement & Performance

'Wow Factor' incentive schemes for sales staff

When it comes to incentive schemes for your sales staff, why not offer incentive travel and offer the ultimate ‘wow factor'? The world is getting smaller and people are becoming more well-travelled, especially those who work in global businesses, so this means that incentive boundaries need to be pushed to provide a money-can't-buy experience which will motivate people to strive to earn a place. In addition, the experience must also create a lasting memory for those sales staff involved and create a legend in company culture to motivate for the year after the event has taken place.

Incentive travel is all about the ‘wow factor’. The world is getting smaller and people are becoming more well-travelled, especially those who work in global businesses, so this means that incentive event boundaries need to be pushed to provide a money-can’t-buy adventure which will motivate people to strive to earn a place. In addition, the experience must also create a lasting memory for those delegates involved and create a legend in company culture to motivate for the year after the event has taken place.

Two of our BI WORLDWIDE sales team earned a place with their partners as four of seventy delegates on our incentive travel experience: the President’s Club in Shanghai and Beijing, The event was run by BI WORLDWIDE which means that we got a chance to learn about the ‘wow effect’ of our events from the other side of the hospitality desk - the delegate’s perspective.

Briefly here are the main ‘wows’ experienced by our UK Associates - exclusive dinner events on the Great Wall and in the Hall of the People in Beijing and a visit to the BI WORLDWIDE office in Shanghai.

Alfresco on the Wall

The trip featured two dining experiences that simply stunned the audience and really were the kind of evening not accessible by the independent traveller. The first was a dinner on the Great Wall of China. The delegates were there to visit and where our competitive sales people chose to attempt the near vertical climb on the ‘Heroes’ walk’. Dinner was then served on the wall in the open air that evening. The 'wow' factor was the fact that it happened! All the equipment, food and entertainment had to be brought in specially to create a fully event branded banquet under the stars using projected images onto the walls. This highlighted the history of the space whilst emphasising the tailored nature of the dinner. Food was then brought in and entertainment was provided by a martial arts demonstration. The organisers made sure to give warning of the drop in temperatures to ensure that everyone was comfortable and the event would be successful and enjoyable. From the delegate’s perspective, the attention to detail was the most important factor in the wow effect of the dinner. The event branding and impressive logistics was what created a lasting positive impression.

It was a memorable feeling that we are part of a global business and that the world really is very small.

  • Marina Banusic
  • Client Services Director

A Party for the People

The finale of the President’s Club was a gala dinner at The Great Hall of the People in Beijing. This is the building used for the meeting of the Chinese Parliament and for the welcoming of foreign dignitaries. For this reason the venue is obviously unique and exclusive, the security is tight and a sense of importance hangs in the air. The scale and adornment of the building is designed to impress, something one of our associates Marina describes as ‘communist opulence’. A dinner comprised of 20 courses and could have been a long affair like a political speech, however the sheer quality and variety of food was something to behold, and the Chinese dancing as entertainment acted as a perfect backdrop. CEO Larry Schoenecker gave a speech recognising the work of the delegates and the patience of their partners which was also pointed out as a highlight. No matter how lavish the incentive travel reward, it is still important to connect this closely to the hard work of those who earn a place to attend. The sense of final night excitement may be taken for granted but this is perhaps the most important time to create a wow factor. After all, this is the last chance to create a lasting impression. The elite venue coupled with a Chinese flair for decadent dining and entertainment in this case seems to have come together perfectly and seamlessly.

Global and Local

There was more to the trip than indulgent dining experiences however, Another way that BI WORLDWIDE and our DMC made an impression was by delivering an experience nowhere near the sight-seeing trail, and one unique to the group - a visit to the BI WORLDWIDE China office in Shanghai. This was an opportunity to reflect on success in China since this would be the third office for the Shanghai team due to steady growth. Marina reported that it was a memorable feeling that we are part of a global business and that the world really is very small. This did create a wow moment which fulfilled many of the objectives of incentive travel: celebrating success, creating loyalty and delivering a unique experience.

The Wow Factor

Shanghai and Beijing lend themselves well to incentive travel and conferences. The dinner events, and nature of the cuisine, show the opportunity to find venues to use as an impressive blank canvas on which to build a unique event. Although the Shanghai offices are unique to BI WORLDWIDE, the city, a near super metropolis, also offers much to impress as well as a great city for leisure and relaxation.

These three featured occasions were obviously not the only thing that made the trip a once-in-a-lifetime experience for Marina and her partner Nik. They also pointed to the impressive logistics and assistance offered by the event organisers as a major wow factor which allowed them to have an amazing and hassle-free experience doing things that would have been nigh on impossible under their own steam. For incentive travel the pressure is always on to keep ahead of the possibilities presented by independent travel. The BI WORLDWIDE President’s Club in Shanghai and Beijing proves that it is certainly possible to keep ahead of the game and create experiences that really have the wow factor.

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