Chevrolet has selected BI WORLDWIDE as the agency to deliver its dealer launch of the Orlando model in early December 2010. The win came after a two-way agency pitch to the client earlier this month. The two-week dealer launch encompasses six regions across the UK, Edinburgh, Harrogate, Hertfordshire, Surrey, Bristol and Manchester, and more than 350 guests.

Earlier this month BI WORLDWIDE partnered with a new client Lexus to deliver the press launch of the ct200h model at the recent Paris Motor Show. The three week press event hosted 150 journalists from 25 countries and involved 15 cars.

How motivation programmes are critical to the business strategy for automotives.

The current climate has brought a difficult trading environment for car manufacturers and with it an even greater focus on sales activity. The ability to motivate a sales force to hit sales goals becomes extremely important. In these demanding circumstances, a proven incentive mechanic that is entirely measurable and delivers exceptional results becomes essential. Nothing achieves this more effectively than BI WORLDWIDE’s GoalQuest, a performance improvement solution designed specifically to improve the performance of sales people.