Incentive travel is all about the ‘wow factor’. The world is getting smaller and people are becoming more well-travelled, especially those who work in global businesses, so this means that incentive event boundaries need to be pushed to provide a money-can’t-buy adventure which will motivate people to strive to earn a place. In addition, the experience must also create a lasting memory for those delegates involved and create a legend in company culture to motivate for the year after the event has taken place.

Made in China - now resonates the world over and since opening its doors to the world, China and its economic revolution has been truly startling.

Whilst the 'Made' bit is very familiar, what of the 'in China' part, and what exactly does China offer the meetings and incentive marketplace? As a destination China has been relatively ignored (Hong Kong and perhaps Beijing aside) and group traffic from the UK remains low.