On a recent fam trip something rather unexpected and innovative happened. At Dreamtime 2011 in Australia, we were all given a Poken to share our information with the suppliers we were meeting. With an accepting grace I went with the flow, not being too clear  what I had in my hand.  I now Poken, do you? ...

Within any incentive programme communication and motivation work intrinsically together and therefore communications are fundamental to positively influencing the behaviour of the audience. However, the nature of those communications and the media by which they are delivered is key to ensuring the message get put across effectively and understood.