There are rare moments when real world events illustrate perfectly the elements that underpin how we perform as people and how we apply that in business. This morning was one of those moments, a single radio report..

How often are engagement and incentive programmes run that primarily address the top and mid performers?

How many times is the basis of a corporate engagement strategy “one size fits all”?

A lot of time and money spent improving sales and customer service is focused on employees who are deemed “engaged”. Those sitting outside this definition will no doubt attract the label of ‘poor performers’, ‘laggards’, ‘disinterested’ and be viewed as a “cost”.