As a business that preaches performance improvement, BI WORLDWIDE also practices it. We are proud to be working with clients to help improve their businesses, but we know that we're only as good as the last project - whether a full performance improvement programme, reward and recognition scheme, or a product launch, conference or incentive travel event. To keep us on our toes we ask all we pitch to and work with what they think...

BI WORLDWIDE's mission is to produce measurable business results.  A pharma client's conference demanded a great event solution and needed to demonstrate true ROI.  But what of the event from a measurement perspective and what were the key research elements that ensured the event was a positive success for the delegates and the client business......?