A Tweet appeared the other day from a rail company proudly proclaiming a steady rise in their employee engagement score, but no mention of any consequence of this. Are customers getting a better experience, has their satisfaction risen, are trains more full, more often and with more delighted customers, are trains more reliable?

What makes business better? At BI WORLDWIDE we're obsessed with this topic - why do some people strive to achieve more than others? Why do businesses spend billions on incentives, yet not get the returns they could? ...

Within any incentive programme communication and motivation work intrinsically together and therefore communications are fundamental to positively influencing the behaviour of the audience. However, the nature of those communications and the media by which they are delivered is key to ensuring the message get put across effectively and understood.

How motivation programmes are critical to the business strategy for automotives.

The current climate has brought a difficult trading environment for car manufacturers and with it an even greater focus on sales activity. The ability to motivate a sales force to hit sales goals becomes extremely important. In these demanding circumstances, a proven incentive mechanic that is entirely measurable and delivers exceptional results becomes essential. Nothing achieves this more effectively than BI WORLDWIDE’s GoalQuest, a performance improvement solution designed specifically to improve the performance of sales people.

Rewards or incentives can prove a highly effective means of motivating staff or channel partners to achieve certain objectives or behave in a certain way. But what automated solutions exist to enable this, and how can you find the right one for your requirements? 

There are many existing automated solutions offering rewards and incentives which serve as an attempt to encourage employees to work harder.  When considering which automated incentive system would be most effective in rewarding employees and channel partners, companies should be aware that this sort of incentive solution does not necessarily motivate employees to change their behaviour. 

Motivation is about improving performance through positively influencing people’s behaviour; simply offering rewards alone may not be enough to achieve this.  Therefore, a reward solution should simply be a single component of a structured motivation programme.

BI WORLDWIDE MD Mike Davies addresses the Incentives Show.

Learn more about 'How to motivate staff out of a recession'

It's a well known fact that motivation solutions are an important element of business strategy.  However, there's a risk that  companies fail to fully understand their definitive role in achieving business objectives.  All too often, they fail to fully evaluate the efficiency of their investment in motivation.  In other words, do they really measure the return on investment.

Only the proper analysis of Return on Investment (ROI) will serve as a valuable element to business improvement.  Measuring the investment made in any motivation programme is critical to determine whether budget has been well spent in effecting the desired behavioural change.  If you can’t measure it - you can’t manage it!