Chevrolet has selected BI WORLDWIDE as the agency to deliver its dealer launch of the Orlando model in early December 2010. The win came after a two-way agency pitch to the client earlier this month. The two-week dealer launch encompasses six regions across the UK, Edinburgh, Harrogate, Hertfordshire, Surrey, Bristol and Manchester, and more than 350 guests.

Earlier this month BI WORLDWIDE partnered with a new client Lexus to deliver the press launch of the ct200h model at the recent Paris Motor Show. The three week press event hosted 150 journalists from 25 countries and involved 15 cars.