How often are engagement and incentive programmes run that primarily address the top and mid performers?

How many times is the basis of a corporate engagement strategy “one size fits all”?

A lot of time and money spent improving sales and customer service is focused on employees who are deemed “engaged”. Those sitting outside this definition will no doubt attract the label of ‘poor performers’, ‘laggards’, ‘disinterested’ and be viewed as a “cost”.

BI WORLDWIDE's mission is to produce measurable business results.  A pharma client's conference demanded a great event solution and needed to demonstrate true ROI.  But what of the event from a measurement perspective and what were the key research elements that ensured the event was a positive success for the delegates and the client business......?