Chevrolet has selected BI WORLDWIDE as the agency to deliver its dealer launch of the Orlando model in early December 2010. The win came after a two-way agency pitch to the client earlier this month. The two-week dealer launch encompasses six regions across the UK: Edinburgh; Harrogate; Hertfordshire; Surrey; Bristol and Manchester, and more than 350 guests.
Retail Operators, Sales Managers and Marketing Managers will attend separate conference sessions held over two days to meet with Chevrolet's senior management. The key purpose of the launch is to give dealers insight into the unique benefits of the distinct MPV Orlando model and engage in knowledge sharing with key Chevrolet personnel.
BI WORLDWIDE has worked with the Chevrolet brand for three years and the dealer launch event sees a significant and exciting development in the partnership with the client.
Zoë Lavender, Marketing Strategy and Consumer PR Manager, Chevrolet UK Ltd, comments: "BI WORLDWIDE has expertise in the car launch market, and has a proven track record with other Chevrolet events it has delivered for us. We're confident the BI WORLDWIDE team will deliver a fantastic event for our UK dealers."
We're delighted to be working with Chevrolet and delivering their dealer launch. Our considerable expertise in the automotive launch market has seen clients turn to us as the agency of choice for these events both in Europe and the UK.