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Conde Nast Traveller recently featured 'Lufthansa will change how you check bags in 2016'

Conde Nast Traveler recently featured an article written by Emily Price discussing the benefits of digital bag tags in airports which can be traced at all times via an app. Head of Events Shaun Casey shares his thoughts.

Clearly there are some exciting opportunities around baggage tracing with mobile apps and methods to make the customer journey less painful when things go wrong. There are many questions unanswered however, when we look at group travel and the events industry as a whole.

Reviewing this subject with our Group Aviation experts, a number of concerns were raised: Would participants want to download the app and deal with baggage irregularities themselves when they have always relied on the incentive travel agency to provide an engaged personalised service to address the problem.

How many participants have a Rimowa piece of luggage anyway, particularly as it is clearly positioned as a premium brand in the travel merchandise market. Then, there were many concerns about how the embedded RFID data might be corrupted by an airline’s baggage tag (if not flying with Lufthansa or interlining the bag), would the bag simply get confused if other airlines introduce their own tech-based baggage tracing systems and would the passenger actually trust the push notification of the app stating that the bag had not arrived and they should continue their journey without it. Would the app tell the passenger when the bag was likely to arrive as this is a question repeatedly asked when the stressful moment occurs? The challenge with group flights is that airlines still struggle with handling on-line check ins for group reservations. Thus it still might be sometime before they resolve the baggage tracing issues with mobile technology for a participant travelling as part of a group.

It’s certainly something that could help the organiser and we would welcome such a solution if it were across many carriers and the technology adapted to meet the demands of our sector. At present, airlines focus on their individual passengers rather than the specific requirements of groups when it comes to technological advances. Given the volumes involved, this is totally acceptable. So let’s wait and see how good it is!

Read Conde Nast Traveler's article here.

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