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CLOSED: Competition: For Your Eyes Only...

Winner of the BI WORLDWIDE hotel lobby Christmas competition, St. Ermin’s Hotel is the epitome of a hidden gem. Tucked away in the hidden heart of London its location, history (not to mention central role in historic events), style and bees(!) combine to give the hotel a uniquely genuine, discrete and intriguing character. No wonder it is described as “distinctively individual”.

Location, Location, Espionage?

There are not many properties as colourful as St. Ermin’s and none can lay claim to being “the only publicly accessible establishment in London closely associated with the history of British espionage”. The hotel’s character is in its very fabric, and is not the result of a designer’s passing fancy. Originating as a 19th Century mansion block, its interior style was formed by a theatre architect and its walls have witnessed members of the intelligence services, ministers of state, Cold War scandals and, intriguingly, a future novelist, one Ian Fleming.

St. Ermin’s may have featured in some shady stories of the past, but following a £30 million refurbishment it is now a true 24 carat sparkle, a stone’s throw from St James’ Park, Buckingham Palace and The Mall, Downing Street, Whitehall, Westminster Abbey, Scotland Yard, Houses of Parliament and so the list goes on.

Competition Time

Discover it for yourself. We have secured a great opportunity for eight corporate event organisers to experience St. Ermin’s first-hand. Entrants will be entered into a draw to win a hotel show round and afternoon tea. And one of the eight will be the lucky winner of a dinner, overnight and breakfast for two.

The lucky winners will be able to discover St. Ermin’s for themselves; however, some discrete intelligence work is needed to enter the draw. Answer the following questions and email your answers to Christina at BI WORLDWIDE before 5.30pm on Friday, February 15th. All answers are can be found on the St. Ermin’s Hotel, Caxton Grill or Wikipedia sites

  • St Ermin’s has a history woven into the world of espionage. In 1940 during an historic meeting what did Winston Churchill ask those present to join him in?
  • St. Ermin’s is in a tranquil part of central London. The Caxton Grill has a signature cocktail named SW1, but what is it a cocktail of?
  • It has 331 individual rooms (including 41 suites), 15 meeting spaces all daylight lit and opulent, romantic, Ballroom and Cloisters suites, but St. Ermin’s also has 200,000 permanent rooftop residents providing the hotel’s honey. What type of bee are they?
  • The sweeping, theatrical staircase set the tone for the style of the hotel, a style emphasised by the recent refurbishment. What was the name of the theatre architect whose inspiration in 1899 it was?

Have a Preview

We've put a few lovely images on our St. Ermin's Pinterest board to get you going

That’s it. There’s not really any small print, aside from the Ts & Cs. The purpose of the competition is to connect our extensive network of partners closer with large corporate event organisers. For this to be of benefit to them we do not accept entries from ‘consumer’ email addresses. All entries must have a work address and email signature within. Good luck!

And finally, St. Ermin's Hotel is represented by ellicis hotels

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