BI WORLDWIDE's Group Aviation Manager Jo McGuiness, Group Aviation Project Manager Ged Mills, and Events Project Manager Louise Farrell had the chance to fly to Atlanta and be the first UK incentive agency to be hosted by Delta Air Lines, Inc. at their Atlanta airport headquarters.
With no previous experience of flying with Delta, this was a unique opportunity for Jo, Ged and Louise to get a very in-depth understanding into the operational aspects of Delta, as well as a first-hand feel for the brand. The team went with the sole expectation to understand the in-flight experience and airport functionality, but came away with a new found appreciation for the Delta brand.
The ‘Spirit of Delta’ is still embedded in today’s operations and running of the airline. Delta originated as a crop dusting company in the early 1900s, progressing into a multinational business that operates a fleet of passenger aircrafts to over 300 destinations.
In 2017 Delta increased its stake in Virgin Atlantic Airways, which the two companies hope will strengthen the partnership and become the airline of choice for customers. BIW has extensive experience of working with Virgin Atlantic, making this recent brand alignment beneficial when offering new flight options to clients.
London to Atlanta
Delta organised this trip for BIW to demonstrate all the components that go into flight planning and execution. From the moment they passed through security at London Heathrow, having access to the Virgin Atlantic Clubhouse, to the overnight flight back from Atlanta, the team were exposed to every aspect of the Delta experience.
The Delta aircraft has many features as standard; the team were particularly impressed with the attentiveness of the inflight staff, and the quality of service they received.