Earlier this month BI WORLDWIDE partnered with a new client Lexus to deliver the press launch of the ct200h model at the recent Paris Motor Show. The three week press event hosted 150 journalists from 25 countries and involved 15 cars.
BI WORLDWIDE won the business in a three-way agency pitch earlier this year. BI WORLDWIDE was chosen for its creative approach and a solution which demonstrated complete understanding of the Lexus brand.
We've had considerable success with automotive launch events in recent years, and Lexus is another new client for BI WORLDWIDE in this area. Our core expertise in translating client brand requirements into compelling and effective launch events has gained us a reputation we're proud of, and working with Lexus was an exciting opportunity for the team.
Lexus comments: "We chose BI WORLDWIDEas its solution was the perfect match for the prestigious Lexus brand and the unique positioning of the ct200h. The launch event itself was a great success and we are thrilled with the result."