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Malta – the perfect destination for conferences

What if we told you we know of a rarely utilised destination that not only is an ideal location for a conference event, but also guarantees a truly memorable experience for your delegates?

Described as an ‘open-air museum’, Malta is stunning and mythical. BI WORLDWIDE has, over the years, hosted a number of conference events on the stunning island of Malta and the feedback from clients has always been marvellous.

Earlier this year, our Events Project Manager, Amy-Jo Brown (AJ) was chosen as one of C&IT’s ‘2014 A Listers’, along with 35 others within the events industry. As part of the award of this prestigious press event, C&IT along with the Malta Tourism Authority, organised a four day incentive trip to Malta for a limited number of the A Listers.

The group stayed within the St. Julian’s Bay area of Malta at three different hotels; Westin Dragonara Resort, Radisson Blu St Julian’s, and InterContinental Malta, each hotel offering a slightly different product and service, and all striving to continuously improve. The latter two are soon to undertake works to improve their conference and event facilities, meaning the competition and choice is becoming fierce. However the hotels continue to work in the friendly Maltese way.

The group were encouraged to take part in a lot of fun activities and explored many areas of the island in the short time they had available. Some of the stand-out activities included: a speedboat trip to Gozo island, visiting Malta’s medieval old walled capital city, a relaxing cruise on a gullet boat at the Jazz festival, swimming in the open sea, baking traditional foods, visiting a17th century house with a private tour, scenic villages, iPad GPRS team building activity and many more. The group were also taken as a surprise to an outdoor concert where Leona Lewis performed with the famous Maltese tenor, Joseph Calleja.

For those who are unaware of where Malta is in the world, it is an island situated in-between Italy and Africa. The Maltese language as described by AJ – is quite unusual: “The Maltese language has an influence of Arabic and Italian; we found there weren’t any language barriers everyone could speak English.”

Malta appeals to a wide range of visitors, being able to offer a relaxing, chilled destination and also an active, sightseeing adventure. Being an island, the food is freshly prepared and hospitality is excellent. Malta offers guaranteed sunshine for most of the year as well as a number of excellent transport options.

AJ continues: “The weather was beautiful – I didn’t see one cloud for the entire trip. The people were lovely and it was refreshing to feel a really strong sense of Maltese culture everywhere we went.

“I particularly like the island of Gozo, it felt like I was in a different world, a movie set, it was very picturesque and beautiful. Each village we visited was lively and full of energy, they like to celebrate and everywhere we went there were fireworks displays– even in daylight! Like many places, the tourism market is getting stronger and you will see more commercial areas, bars and clubs packed full of the many English language students and high street shops that you see in the UK, but in the peace of your hotel or the villages, all of this is forgotten.”

AJ found the hosts (The Malta Tourism Authority, the DMC ECMeetings) and hoteliers extremely friendly.

“They had a lot of information to offer and were thorough and knowledgeable. They knew exactly what would appeal to the people who may choose this location for an incentive trip and obviously work very closely with all suppliers in order to ensure that they are on top of their game and thinking up new ideas, but on the incentive they also let the destination sell itself.”

“I would choose Malta as a destination for a UK or European client who is looking to run an event for 2-3 nights. The hotels and venues can cater for very large events and I feel the Maltese service offers a personal experience, also well suited to a smaller group as experienced on this trip.

"The island is small, so transfers do not take too long at all. It only takes three hours to fly and the air access is getting better all the time for UK and European clients, with flights available from the UK with BA, Air Malta, and now EasyJet and Ryanair.“

AJ concludes: “When I first arrived in Malta, I had no expectations of what it would be like, but now having been there myself, I wouldn’t hesitate to go back for a holiday or even take a client. The trip was very relaxing and we were treated so well. It didn’t feel like a work trip, it genuinely felt like a mini break, with peers and hosts that I very quickly felt like I had known for years.”

Choosing the perfect destination for any event is paramount. If you would like to know more about BI WORLDWIDE and how our 30 years of event management experience promises to deliver a stunning and memorable event for you, email us your enquiry today.

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