When it comes to incentive schemes for your sales staff, why not offer incentive travel and offer the ultimate ‘wow factor'? The world is getting smaller and people are becoming more well-travelled, especially those who work in global businesses, so this means that incentive boundaries need to be pushed to provide a money-can't-buy experience which will motivate people to strive to earn a place. In addition, the experience must also create a lasting memory for those sales staff involved and create a legend in company culture to motivate for the year after the event has taken place.
Incentive travel is all about the ‘wow factor’. The world is getting smaller and people are becoming more well-travelled, especially those who work in global businesses, so this means that incentive event boundaries need to be pushed to provide a money-can’t-buy adventure which will motivate people to strive to earn a place. In addition, the experience must also create a lasting memory for those delegates involved and create a legend in company culture to motivate for the year after the event has taken place.
Two of our BI WORLDWIDE sales team earned a place with their partners as four of seventy delegates on our incentive travel experience: the President’s Club in Shanghai and Beijing, The event was run by BI WORLDWIDE which means that we got a chance to learn about the ‘wow effect’ of our events from the other side of the hospitality desk - the delegate’s perspective.
Briefly here are the main ‘wows’ experienced by our UK Associates - exclusive dinner events on the Great Wall and in the Hall of the People in Beijing and a visit to the BI WORLDWIDE office in Shanghai.
Alfresco on the Wall
The trip featured two dining experiences that simply stunned the audience and really were the kind of evening not accessible by the independent traveller. The first was a dinner on the Great Wall of China. The delegates were there to visit and where our competitive sales people chose to attempt the near vertical climb on the ‘Heroes’ walk’. Dinner was then served on the wall in the open air that evening. The 'wow' factor was the fact that it happened! All the equipment, food and entertainment had to be brought in specially to create a fully event branded banquet under the stars using projected images onto the walls. This highlighted the history of the space whilst emphasising the tailored nature of the dinner. Food was then brought in and entertainment was provided by a martial arts demonstration. The organisers made sure to give warning of the drop in temperatures to ensure that everyone was comfortable and the event would be successful and enjoyable. From the delegate’s perspective, the attention to detail was the most important factor in the wow effect of the dinner. The event branding and impressive logistics was what created a lasting positive impression.