The client needed a sales incentive programme that would be informative about the new product, and incentivise dealers to push sales. Dealers were segmented by previous baseline figures, in order to measure programme success. Participants were able to select a reward if they achieved target, including a range of merchandise, travel and experiences.
What we delivered:
90 day programme supported with regular communications about their progress and distance from achieving their targets and rewards
Programme ROI of 600%
93% programme participation
Total sales increase from previous year was 584%
8% of participants exceed their previous years baseline
'... a range of merchandise, travel and experiences.'
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