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Business recognition event full of surprises

An automotive client worked with BI WORLDWIDE to host two back-to-back business recognition events for over 400 senior sales and aftersales dealership representatives per event.


The client was looking for a full service events agency to undertake production and event delivery. They wanted to use the same UK venue they had used the previous year, which meant the event needed to be completely bespoke, giving delegates a new, unique and on-brand experience.

What we delivered

  • For each area used within the venue, BI WORLDWIDE created a new look and feel in line with the client’s branding
  • The event involved delegates participating in a highly interactive and engaging ‘Top Gear’ style business session, followed by an evening of entertainment with guest speakers, four course gala dinner and an awards ceremony
  • The Reception area was set up like a business class style lounge
  • A large space within the venue was utilised for a combination of business sessions as well as the evening recognition dinner  
  • Moving walls with curved projection screens revealed hidden stages and famous music acts, creating many elements of surprise throughout the event
  • In total, 54 million pixels worth of content was displayed across 480sq metres of screens
  • Over 50 tonnes of equipment was flown into the roof space
  • This was the largest event to be held within the biggest ballroom in Europe with the highest ceiling.

“The rooms looked spectacular, the service was impeccable and the team delivered a spectacular evening.”