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Driving sales incentives during the quieter months

This automotive client worked with BI WORLDWIDE to run a target driven incentive for UK Sales Managers who were responsible for each retailer's performance.

BI WORLDWIDE worked with the client to analyse past sales performance and segmented Sales Managers, the bespoke sales incentive programme offered different levels of rewards based on a three level goal structure.  
The purpose of the incentive was to keep sales figures high during the quieter months. As a result,

What we delivered:

  • 90 day sales incentive programme
  • Choice of sales targets and rewards based upon previous sales performance
  • Regular email communications highlighting performance against target

Results:

  • 94% programme participation
  • 66% of Sales Managers achieved their targets
  • Those who chose travel rewards were more likely to hit target and qualify for their chosen prize
  • The client saw a 10% increase in sales in comparison to company average

'The purpose of the incentive was to keep sales figures high during the quieter months'