BI WORLDWIDE worked with the client to analyse past sales performance and segmented Sales Managers, the bespoke sales incentive programme offered different levels of rewards based on a three level goal structure. The purpose of the incentive was to keep sales figures high during the quieter months. As a result,
What we delivered:
90 day sales incentive programme
Choice of sales targets and rewards based upon previous sales performance
Regular email communications highlighting performance against target
94% programme participation
66% of Sales Managers achieved their targets
Those who chose travel rewards were more likely to hit target and qualify for their chosen prize
The client saw a 10% increase in sales in comparison to company average
'The purpose of the incentive was to keep sales figures high during the quieter months'
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