BI WORLDWIDE worked closely with the client, analysing past sales activity from all of the retailers, including top and low performers. As a result, a GoalQuest® sales incentive programme was designed, offering a three-level target structure.
GoalQuest’s methodology taps into the individual’s emotional drive to “be the best” by empowering the Sales Manager to select their desired goal and reward those who reach their chosen target reward.
The purpose of this target-driven incentive was to keep sales figures high during the quieter months and maximise sales performance.
What we delivered:
90 day sales incentive programme
Choice of sales targets and desirable rewards including family holidays, city breaks, and the latest technology merchandise
Regular email communications highlighting performance against target
94% programme participation
66% of Sales Managers achieved their targets
Those who chose travel rewards were more likely to hit target and qualify for their chosen prize
The client saw a 10% increase in sales in comparison to company average
'The purpose of the incentive was to keep sales figures high during the quieter months'
You might also like...
Sales incentive programme powered by self-selected goals