The client wanted to run a short term tactical sales incentive programme that focused around encouraging individual product sales. BI WORLDWIDE designed and provided its very own patented sales incentive programme GoalQuest® that met the client’s objectives.
What we delivered The audience was segmented based on prior performance and sales figures. The sales incentive was highlighted as an all or nothing achievement, with participants having the chance to choose their own reward and target. The sales incentive programme was live for 30 days, with participants receiving regular communications on their progress against target and individual unit sales
Results: Previously known lower sales performers showed the most sales uplift, reinforcing the impact GoalQuest had on influencing behaviour change. The client saw the following results:
100% programme participation
48% of technicians selected the highest level
63% of technicians that selected the highest level achieved their goal
201% total programme ROI
196% lift from mid-low performers
207% lift from low performers
'... the impact GoalQuest had on influencing behaviour change'
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